Lara’s appointment marks a key step in the company’s strategic growth journey, with a focus on enhancing brand visibility and strengthening partnerships to drive market expansion.
A commercially focused, data-driven marketing leader with more than 15 years’ B2B experience, Lara has a strong background in the IT services sector. She joins Kinetic IT from global managed services provider, Logicalis, where she led the Australian marketing team to exceed business targets and deliver globally recognised brand and sustainability initiatives.
In her new role, Lara will lead Kinetic IT’s national marketing function, collaborating closely with senior executives to advance the company’s growth strategy and ensure a distinctive and impactful brand presence across key markets.
Michael North, CEO of Kinetic IT, commented:
"Lara’s leadership and expertise will amplify our partner collaboration and aligns perfectly with our ambition to solidify Kinetic IT as the trusted technology services partner for Australian public sector and enterprise organisations."
“I’m excited to lead Kinetic IT’s marketing function at such a pivotal time,” said Barnett.
“Kinetic IT's Australian identity and onshore expertise are key differentiators in today’s fast-evolving technology landscape. I’m eager to partner with the team to amplify our business strategy and drive real value for both customers and partners.”
Barnett’s achievements include being named Rising Star at the 2024 ARN Women in ICT Awards and serving as a co-manager of Generate, ANZ’s leading B2B marketing community. Based in Sydney, Lara will be working closely with teams across Kinetic IT’s national operations to execute on the company’s ambitious growth plans.
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